Strengthening families, changing lives

Strategic Plan
2025 - 2030
Our strategic plan for the next five years reflects a deep commitment to empowering children, young people, individuals, and families and focuses on six key areas: transforming lives through tailored services, ensuring sustainable impact, investing in staff development, strengthening community connections, enhancing disability services, and expanding William Campbell College.
This plan provides a clear and actionable roadmap for growth, innovation, and meaningful long-term change and community wellbeing. It reflects the organisation’s unwavering dedication to serving with integrity and purpose, ensuring that every individual has the opportunity to flourish.
"I was motivated to start the foundation by my experiences in my childhood and that of my sisters... as young children, it was very difficult for us to live with... always had a want of being able to provide and help in some way."
Bill Campbell, OAM
Founder

Our Story
Our journey began in 1998, when William (Bill) Campbell, decided after being a child in care himself, wanted to open a foundation that supported children and young people in his local community.
William Campbell Foundation is now one of the largest not-for-profit organisations supporting the South Coast of NSW.
We provide services and programs including Permanency Support and Foster Care, Family Support Services, Clinical Services as well as NDIS Support Services to support children, young people, individuals, and families within the Illawarra and Shoalhaven Communities.
Meeting our Board of Directors and CEO

Bill Campbell, OAM, JP
Founder, Chairman
My childhood experiences have been the catalyst in formulating our vision in providing for abused, neglected and homeless children.
As we achieve each success our vision reinforces my desire to see the Foundation grow and become increasingly active in the lives of more and more children. It is rewarding to me that 83% of the children we have in care are sibling groups which were the main reason for setting up the Foundation.

Sonia Liddicoat
Chief Executive Officer
When children, young people, families and individuals experience trauma or significant life stressors it is not uncommon for their lives to unravel.
Nothing makes me more driven to be able to provide a place of healing and support to our most vulnerable people to assist them in finding healthy perceptions of themselves and strengthen their relationships so they can become complete, safe and happy in themselves through our therapeutic care and interventions. We are all-heart at William Campbell Foundation and that is something that I am very proud of.

Kerrie Lindsay
Board Member
Throughout my career, I have had the privilege to work with courageous young people who have had experiences that they should not know about let alone have encountered. Being a member of the Board of the William Campbell Foundation has allowed me to continue to support caring and supportive individuals who take every opportunity to improve the lives of young people who have had a traumatic life.
Every child has the right to live in a happy, safe and caring environment. The William Campbell Foundation aims to support young people who have not been provided the opportunity to live the life they deserve.

Kimberley Campbell
Board Member
I am motivated to see children and young people who are vulnerable or in at risk situations receive a holistic approach to treatment and intervention.
Stories of recovery and flourishing lives from children and young people who had the world against them inspires me to keep working hard towards my PhD and making a difference in children’s lives.

Ryan Kiddle
Board Member
My career has seen me support children, young people and underprivileged communities in a variety of roles. I have always been passionate about innovative ways to support social inclusion, with a focus on best practice and continuous improvement to offer services that are individualised to the people we support and of the highest quality.
I hope that I can contribute through leadership and strategic vision to help drive the Foundation's mission forward.

Kelly Brabazon
Board Member
I am honoured to serve on the Board of organisation dedicated to creating safe, therapeutic and supportive environments for children, young people, and families. I have an extensive background in leadership, clinical and community services, governance and organisational development in the not-for-profit sector.
Having previously worked within WCF, I have seen firsthand the profound impact of its programs and the dedication of its people. I am passionate about strengthening governance frameworks, supporting strategic growth, and ensuring WCF continues to provide high-quality care to those who need it most. I believe that every person deserves safety, stability, belonging, and the opportunity to thrive, and I am proud to contribute to WCF’s mission.


Remembering Dawn and Donna Campbell
Dawn was such a beautiful, strong, and caring woman who loved William Campbell Foundation and everything it stood for. She proudly stood by Bills side each and every step of the way as this wonderful agency was created, and her vision never wavered from our values.
Donna was more than just a Board Member, she was a guiding presence, a passionate advocate for our mission, and a source of wisdom and integrity. Her contributions to William Campbell Foundation and William Campbell College have left a lasting impact, and we are grateful for the time, energy, and heart she dedicated to our work.
Dawn and Donna will be missed so much by those that loved them deeply and their passing has left a very big hole in our hearts.